Creative Copywriter - AI First

Job Description The Creative Copywriter is responsible for concepting, writing and adapting clear, compelling copy across a large, multi-market healthcare portfolio for a global pharma client. Partnering closely with the Art Director, Design Director, AI-First and the wider Craft team, this role ensures that every line of copy from a headline or social post to a VO script or brochure is on brand, accurate and consistent across markets and channels.

While this is a cross-channel role, you bring a strong social mindset: you understand how people consume content on platforms, you know what makes a post thumb-stopping, and you keep an eye on cultural and platform trends to inform hooks, formats and ways in. This is an AI-first role: you will be expected to use AI tools as a natural extension of your writing craft, from idea exploration and first drafts to variations, optimisation and localisation support. You’ll combine strong conceptual thinking, excellen...