Creative Development (Gujrati)

Creative Development Lead (Gujrati) About the Role We are seeking a dynamic creative development professional with proven expertise in concept creation and story development, concept screening, and writer management. The ideal candidate will have a strong background in screenwriting and content development, with a deep understanding of commercial and mass-market storytelling. This role requires balancing creative vision with platform strategy, while leading writers and collaborating with leadership teams to bring impactful stories to life. Key Responsibilities Concept Screening & Development Evaluate story pitches, narrations, and concepts; provide first-level approvals in alignment with the Content Head & CCO. Identify high-potential stories that resonate with audience preferences and commercial success parameters. Collaborate with Creative Directors on shortlisted stories and ensure creative alignment throughout development. lead the creation of in-house concepts and Proof of Concepts (POCs). Content Strategy & Audience Focus Understand the platforms content vision and identify creative gaps. Align storytelling with audience demand, ensuring focus on mass appeal and commercial viability. Leverage insights from research and market trends to guide development decisions. Develop in-house concepts and stories from internal ideas and insights. Writer Management Lead, mentor, and supervise in-house writers during story development. Provide clear, constructive feedback to ensure high-quality output within timelines. Build and sustain strong professional relationships with writers and creative partners. Research & Insights Collaborate with research teams to translate audience insights into compelling story ideas. Stay updated on content trends (Culture, National, International), formats, and audience shifts to keep the platform ahead of the curve Drive the development of new stories based on research briefs and audience needs. Qualifications & Experience 10-15 years of experience in screenwriting, content ideation, and development. Strong portfolio of work as an OTT, TV, and film screenwriter and/or head of content development. 4+ years of filmmaking experience (hands-on exposure preferred). Proven ability to conceptualize, evaluate, and develop stories for large-scale audiences. Deep understanding of commercial entertainment and audience psychology. Skills & Competencies Sharp judgment in concept evaluation and selection. Strong command over mass and commercial storytelling. Leadership skills with experience in mentoring and managing writers. Ability to provide constructive, actionable feedback aligned to the STAGE Content Stratgey. Excellent communication and collaboration skills across teams. Strong time management and adherence to deadlines (TAT) In-depth Understand culture and market nuances
graduate
4-5 years
writer, content, ott, microdrama, gujarat, promo, social media