Creative Development Lead (Gujrati)

About the Role

We are seeking a dynamic creative development professional with proven expertise in concept creation and story development, concept screening, and writer management . The ideal candidate will have a strong background in screenwriting and content development, with a deep understanding of commercial and mass-market storytelling. This role requires balancing creative vision with platform strategy, while leading writers and collaborating with leadership teams to bring impactful stories to life.

Key Responsibilities

Concept Screening & Development

• Evaluate story pitches, narrations, and concepts; provide first-level approvals in alignment with the Content Head & CCO.
  

• Identify high-potential stories that resonate with audience preferences and commercial success parameters.
  

• Collaborate with Creative Directors on shortlisted stories and ensure creative alignment throughout development.
  

• lead the creation of in-house concepts and Proof of Concepts (POCs).
  

Content Strategy & Audience Focus

• Understand the platform’s content vision and identify creative gaps.
  

• Align storytelling with audience demand, ensuring focus on mass appeal and commercial viability .
  

• Leverage insights from research and market trends to guide development decisions.
  

• Develop in-house concepts and stories from internal ideas and insights.
  

Writer Management

• Lead, mentor, and supervise in-house writers during story development.
  

• Provide clear, constructive feedback to ensure high-quality output within timelines.
  

• Build and sustain strong professional relationships with writers and creative partners.
  

Research & Insights

• Collaborate with research teams to translate audience insights into compelling story ideas.
  

• Stay updated on content trends (Culture, National, International), formats, and audience shifts to keep the platform ahead of the curve
  

• Drive the development of new stories based on research briefs and audience needs.
  

Qualifications & Experience

• 10-15 years of experience in screenwriting, content ideation, and development.
  

• Strong portfolio of work as an OTT, TV, and film screenwriter and/or head of content development.
  

• 4+ years of filmmaking experience (hands-on exposure preferred).
  

• Proven ability to conceptualize, evaluate, and develop stories for large-scale audiences.
  

• Deep understanding of commercial entertainment and audience psychology .
  

Skills & Competencies

• Sharp judgment in concept evaluation and selection .
  

• Strong command over mass and commercial storytelling .
  

• Leadership skills with experience in mentoring and managing writers .
  

• Ability to provide constructive, actionable feedback aligned to the STAGE Content Stratgey .
  

• Excellent communication and collaboration skills across teams.
  

• Strong time management and adherence to deadlines (TAT)
  

• In-depth Understand culture and market nuances