Creative Director - Ads

We are looking for a master storyteller who understands that the first 5 seconds of a video can make or break a campaign. Our ads aren't just commercials; they are serialised micro-dramas. We need a Narrative Writer who can craft compelling backstories, high-stakes openings, and 'hooks' that stop the scroll and keep the audience glued to the screen.

Key Responsibilities:

• Write 10–30 second narrative 'hooks' or backstories that lead seamlessly into our micro-drama episodes.
• Quickly establish stakes, motivations, and conflicts that make the audience care about the characters instantly.
• Analyze performance data to understand which narrative tropes are working and pivot your writing style accordingly.
• Work closely with the performance marketing team to ensure the narrative aligns with visual pacing and conversion goals.
• Stay ahead of digital storytelling trends to engage t...