Creative Director

What is a Creative Director?

A creative director is the glue that holds a marketing team together. You’ll be the difference between a confusing mish‑mix of thoughts and a well‑thought‑out, organised approach to a campaign.

Creative directors work closely with creative designers, copywriters and other directors to decide what ideas are worth pursuing. You’ll determine whether the smoothie packaging design idea from your design director is compatible with the copywriter’s tone of voice, and whether the marketing director’s idea for a giant billboard campaign across the country makes sense with a new smoothie flavour. You’re the keeper of the keys when it comes to turning ideas into reality, and your salary reflects that worth.

Responsibilities

While the overall role of a creative lead is fundamentally the same across agencies and brands, actual responsibilities will vary depending on what project you’re overseeing.

Here are some key respons...