Creative Director

1) Creative Direction & Brand Storytelling (Core Responsibility)

• Define and drive creative direction, visual language, and brand storytelling
• Translate marketing strategy into clear creative concepts and messaging
• Ensure consistent brand voice, tone, and visual identity
• Guide marketing messages to be on‑brand, audience‑relevant, and emotionally engaging
• Own the “look & feel” of campaigns (not just design, but meaning)

2) Brand Governance & Creative Standards

• Own and enforce brand guidelines (visuals, tone, messaging)
• Ensure consistency across digital, offline, events, packaging, POSM, social media
• Review and approve key creative outputs before release
• Evolve brand standards as the business grows

3) Campaign Concepting & Creative Strategy

• Lead campaign ideation from concept to execution
• Develop creative frameworks for launc...