Creative Lead - D2C/FMCG

<p></p><p>Creative Lead Develop creative strategy and ideas for integrated brand campaigns across digital, influencer, performance, and offline channels.<br/><br/>- Build and maintain a strong brand identity and brand voice, ensuring consistency in storytelling, packaging, and communication.<br/><br/>- Partner with design, content, and performance teams to deliver compelling campaigns that drive visibility and sales.<br/><br/>- Manage community engagement, PR, and influencer partnerships to amplify brand reach.<br/><br/>- Stay updated with market trends, consumer culture and behaviour, and competitor activities to identify new opportunities.<br/><br/>- Analyze consumer insights, brand health metrics, and campaign ROI to optimize marketing strategies<br/><br/><b>Qualifications & Skills Required:</b><br/><br/>- 8-10 years of experience in brand and content creation withi...