Creative Lead

Role Overview :

We are seeking a Creative Lead who brings together strong conceptual thinking, hands-on design understanding, and a social-first marketing mindset . This role will lead creative strategy and execution across digital and social platforms, working closely with marketing, influencer, and performance teams to deliver high-impact, platform-native creative. The Creative Lead will also collaborate with media teams using Meta backend tools to ensure creatives are optimized for performance.

Key Responsibilities

• Lead end-to-end creative ideation and execution across social, digital, influencer, and performance campaigns
• Drive a social-first creative approach , creating platform-native content for Instagram, Facebook, and emerging formats
• Translate brand and marketing briefs into compelling creative concepts aligned with audience insights and business goals
• Oversee and guide visual design, copy, motion, and video assets to ensure creative excellence and consistency
• Work closely with performance and media teams using Meta Ads Manager and Meta Business Suite to align creatives with campaign objectives
• Review performance insights from Meta backend tools and collaborate on creative optimization and iterations
• Manage and mentor designers and creatives, providing clear direction, feedback, and creative leadership
• Ensure timely delivery of creative assets while maintaining quality across multiple projects
• Present creative ideas and rationale to internal stakeholders and clients
• Stay updated with social trends, platform updates, creative formats, and audience behavior

Requirements

• 4-6 years of experience in a creative, digital, or advertising agency or fast-paced brand environment
• Strong portfolio showcasing conceptual thinking, social-first campaigns, and visual storytelling
• Hands-on understanding of design and creative tools such as:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma and/or Sketch
• Motion or video tools (After Effects, Premiere Pro – good to have)
• Strong understanding of social media marketing and content ecosystems , especially Instagram and Meta platforms
• Experience collaborating with media teams using Meta Ads Manager, Business Manager, and Creative Reporting tools
• Ability to balance creativity with performance, scalability, and timelines
• Strong communication, presentation, and team leadership skills