Job Description
Responsibilities
- Own the social content strategy for Instagram and TikTok, developing the ideas, narratives, and story arcs that define the brand.
- Translate brand priorities from the Senior Brand Director into creative concepts, visual treatments, content themes, and campaign ideas.
- Write social copy, including captions, hooks, CTAs, and editorial text aligned with brand voice.
- Identify new storytelling opportunities, content formats, and creative trends relevant to the brand.
- Lead on-site photo and video shoots-directing talent, managing shot lists, shaping visual style, and ensuring coverage aligns with strategy.
- Capture photo and video content across all outlets, events, programs, and brand moments.
- Edit video and photo content for social, digital, and experiential platforms.
- Design visual assets and templates that support storytelling and campaign needs.
- 3-6 years of experience in a creative role focused on content creation, video production, social media creative, or brand storytelling (agency or in-house).
- Demonstrated experience producing social-first content for lifestyle, hospitality, travel, or consumer brands.
- Strong portfolio showcasing conceptual thinking, visual storytelling, video editing, photography, and design work.
- Experience leading photo and video shoots.
- Experience creating social campaigns from concept through execution.
- Experience collaborating with cross-functional teams and freelancers.
- Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Illustrator required; Premiere or After Effects preferred).
- Strong video editing capabilities.
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