Creative Specialist- AI Video Generator

About Zetexa:

Zetexa Global Private Limited is a rapidly growing startup led by visionary leaders from IIT and IIM. We are revolutionizing the Travel Tech, Consumer IoT, and M2M industries with cutting-edge digital solutions across B2B and B2C markets. If you're passionate about client relationship management, strategic growth, and expanding key accounts, we invite you to be part of our dynamic team.

Role Overview:

We are looking for a Creative Lead – AI Video Generation to drive Zetexa’s visual storytelling using AI-powered video, motion graphics, and next-gen creative tools . This role will own the creative vision, campaign execution, and brand consistency across global digital platforms, while actively experimenting with AI-generated content .

Key Responsibilities:

Creative Strategy & Vision:

• Develop and execute the overall creative direction for Zetexa across AI-generated videos, motion graphics, digital, print, and experiential platforms .
• Translate business goals and marketing strategies into compelling AI-driven visual narratives .
• Ensure all creative output aligns with Zetexa’s global brand identity and positioning .

Campaign & Asset development:

• Lead conceptualization and execution of marketing campaigns, product launches, and brand promotions using AI video generation tools .
• Oversee design and video assets for web, social media, email, apps, ads, and offline media .
• Drive visual storytelling through AI videos, animations, motion graphics, and interactive content.

Brand Governance:

• Maintain, evolve, and enforce brand guidelines across all AI-generated and traditional creative outputs.
• Review and approve creative deliverables to ensure quality, tone, and consistency across global markets.
• Introduce innovative visual approaches to keep the brand fresh, premium, and future-ready .

Cross functional collaboration:

• Partner closely with Marketing, Product, UX/UI, Growth, and E-commerce teams .
• Collaborate with copywriters, video editors, designers, and external agencies .
• Work with product and UX teams to ensure visually engaging yet functional UI/UX storytelling .

Team Leadership & mentoring:

• Lead and mentor a team of designers, video editors, and creative specialists .
• Provide feedback, creative direction, and career guidance.
• Manage workloads, timelines, and ensure high-quality delivery at scale .

Innovation & Trend research:

• Stay updated on AI video tools, generative AI platforms, design trends, and emerging technologies .
• Experiment with AI-generated videos, AR/VR, 3D visuals, motion design, and interactive formats .
• Use data and performance insights to optimize creative strategies and engagement.

Project & Resource Management:

• Manage creative timelines, budgets, and resource allocation.
• Coordinate with external vendors, studios, freelancers, and AI-tool providers.
• Ensure timely delivery without compromising creative excellence or brand quality .

Required Skills & Qualifications:

• Strong experience in creative direction, video production, and visual storytelling
• Hands-on exposure to AI video generation tools (e.g., Runway, Pika, Synthesia, Midjourney, Sora-like tools, etc.)
• Expertise in motion graphics, video editing, and design tools
• Strong understanding of branding, campaigns, and digital marketing
• Ability to lead teams and manage multi-channel creative projects
• Excellent communication and stakeholder management skills