Job Description
About Zetexa:
Zetexa Global Private Limited is a rapidly growing startup led by visionary leaders from IIT and IIM. We are revolutionizing the Travel Tech, Consumer Io T, and M2 M industries with cutting-edge digital solutions across B2 B and B2 C markets. If you're passionate about client relationship management, strategic growth, and expanding key accounts, we invite you to be part of our dynamic team.
Role Overview:
We are looking for a Creative Lead – AI Video Generation to drive Zetexa’s visual storytelling using AI-powered video, motion graphics, and next-gen creative tools. This role will own the creative vision, campaign execution, and brand consistency across global digital platforms, while actively experimenting with AI-generated content.
Key Responsibilities:
Creative Strategy & Vision:
- Develop and execute the overall creative direction for Zetexa across AI-generated videos, motion graphics, digital, print, and experiential platforms.
- Translate business goals and marketing strategies into compelling AI-driven visual narratives.
- Ensure all creative output aligns with Zetexa’s global brand identity and positioning.
Campaign & Asset development:
- Lead conceptualization and execution of marketing campaigns, product launches, and brand promotions using AI video generation tools.
- Oversee design and video assets for web, social media, email, apps, ads, and offline media.
- Drive visual storytelling through AI videos, animations, motion graphics, and interactive content.
Brand Governance:
- Maintain, evolve, and enforce brand guidelines across all AI-generated and traditional creative outputs.
- Review and approve creative deliverables to ensure quality, tone, and consistency across global markets.
- Introduce innovative visual approaches to keep the brand fresh, premium, and future-ready.
Cross functional collaboration:
- Partner closely with Marketing, Product, UX/UI, Growth, and E-commerce teams.
- Collaborate with copywriters, video editors, designers, and external agencies.
- Work with product and UX teams to ensure visually engaging yet functional UI/UX storytelling.
Team Leadership & mentoring:
- Lead and mentor a team of designers, video editors, and creative specialists.
- Provide feedback, creative direction, and career guidance.
- Manage workloads, timelines, and ensure high-quality delivery at scale.
Innovation & Trend research:
- Stay updated on AI video tools, generative AI platforms, design trends, and emerging technologies.
- Experiment with AI-generated videos, AR/VR, 3 D visuals, motion design, and interactive formats.
- Use data and performance insights to optimize creative strategies and engagement.
Project & Resource Management:
- Manage creative timelines, budgets, and resource allocation.
- Coordinate with external vendors, studios, freelancers, and AI-tool providers.
- Ensure timely delivery without compromising creative excellence or brand quality.
Required Skills & Qualifications:
- Strong experience in creative direction, video production, and visual storytelling
- Hands-on exposure to AI video generation tools (e.g., Runway, Pika, Synthesia, Midjourney, Sora-like tools, etc.)
- Expertise in motion graphics, video editing, and design tools
- Strong understanding of branding, campaigns, and digital marketing
- Ability to lead teams and manage multi-channel creative projects
- Excellent communication and stakeholder management skills
Zetexa Global Private Limited is a rapidly growing startup led by visionary leaders from IIT and IIM. We are revolutionizing the Travel Tech, Consumer Io T, and M2 M industries with cutting-edge digital solutions across B2 B and B2 C markets. If you're passionate about client relationship management, strategic growth, and expanding key accounts, we invite you to be part of our dynamic team.
Role Overview:
We are looking for a Creative Lead – AI Video Generation to drive Zetexa’s visual storytelling using AI-powered video, motion graphics, and next-gen creative tools. This role will own the creative vision, campaign execution, and brand consistency across global digital platforms, while actively experimenting with AI-generated content.
Key Responsibilities:
Creative Strategy & Vision:
- Develop and execute the overall creative direction for Zetexa across AI-generated videos, motion graphics, digital, print, and experiential platforms.
- Translate business goals and marketing strategies into compelling AI-driven visual narratives.
- Ensure all creative output aligns with Zetexa’s global brand identity and positioning.
Campaign & Asset development:
- Lead conceptualization and execution of marketing campaigns, product launches, and brand promotions using AI video generation tools.
- Oversee design and video assets for web, social media, email, apps, ads, and offline media.
- Drive visual storytelling through AI videos, animations, motion graphics, and interactive content.
Brand Governance:
- Maintain, evolve, and enforce brand guidelines across all AI-generated and traditional creative outputs.
- Review and approve creative deliverables to ensure quality, tone, and consistency across global markets.
- Introduce innovative visual approaches to keep the brand fresh, premium, and future-ready.
Cross functional collaboration:
- Partner closely with Marketing, Product, UX/UI, Growth, and E-commerce teams.
- Collaborate with copywriters, video editors, designers, and external agencies.
- Work with product and UX teams to ensure visually engaging yet functional UI/UX storytelling.
Team Leadership & mentoring:
- Lead and mentor a team of designers, video editors, and creative specialists.
- Provide feedback, creative direction, and career guidance.
- Manage workloads, timelines, and ensure high-quality delivery at scale.
Innovation & Trend research:
- Stay updated on AI video tools, generative AI platforms, design trends, and emerging technologies.
- Experiment with AI-generated videos, AR/VR, 3 D visuals, motion design, and interactive formats.
- Use data and performance insights to optimize creative strategies and engagement.
Project & Resource Management:
- Manage creative timelines, budgets, and resource allocation.
- Coordinate with external vendors, studios, freelancers, and AI-tool providers.
- Ensure timely delivery without compromising creative excellence or brand quality.
Required Skills & Qualifications:
- Strong experience in creative direction, video production, and visual storytelling
- Hands-on exposure to AI video generation tools (e.g., Runway, Pika, Synthesia, Midjourney, Sora-like tools, etc.)
- Expertise in motion graphics, video editing, and design tools
- Strong understanding of branding, campaigns, and digital marketing
- Ability to lead teams and manage multi-channel creative projects
- Excellent communication and stakeholder management skills
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