Creative Strategist

About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a Creative Strategist to build clear content frameworks, translate brand and science-led narratives into scalable plans, and drive trust-led engagement across digital platforms.

Roles & Responsibilities:

• Define and lead the overall creative and brand strategy across social media, performance ads, website, and product launches.

• Translate science-backed product positioning into clear, consistent, and repeatable content narratives.

• Build, maintain, and protect a distinct visual and tonal brand language across all touchpoints.

• Develop strong content pillars, creative frameworks, and storytelling formats to guide execution teams.

• Lead product, ingredient, and wellness storytelling with clarity, credibility, and compliance.

• Set creative direction, standards, and briefs for designers, writers, video teams, and agency partners while collaborating closely with performance marketing.

Requirements:

• 5–6 years of experience in a D2C brand in a creative strategy, brand direction, or similar leadership role.

• Strong visual sensibility combined with structured thinking and strategic clarity.

• Ability to simplify complex or science-led concepts without diluting credibility.

• Deep understanding of wellness as a trust-driven category , not trend-led content.

•Confident decision-maker with an ownership mindset; experience in wellness, health, beauty, or lifestyle brands is a strong plus.

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness.

• Work in a dynamic, fast-paced environment with a young, passionate team.

• Ownership & growth opportunities.

• Competitive salary + perks in a high-impact role .

• Shape the future of innovative health & wellness products .