Creative Strategist

Tribes is a Rs.800 crore company in capitalized billing and largest customer experience organization in the country of fully integrated marketing agencies. We have been investing in technology that enables customer experience across OOH, Events, Activation and Retail and have developed solutions and platforms that integrate with our core experiential solutions. Tribes has forged some long-term partnerships with its clients who rely on Tribes for groundbreaking innovations, and unconventional and memorable campaigns.

Company URL:

Job Title: Planning & Strategy Manager

Location: Mumbai

Qualification: Graduate degree or diploma in Advertising, Mass Media, Communication Design, Visual Merchandising, or Digital Marketing.

Experience : 2-3 years of experience in creative fields.

Who We Are Looking For

We are looking for a passionate, insight-driven candidate who can translate cultural signals, brand truths and audience understanding into sharp strategies, compelling narratives and high-impact pitches. The role requires natural curiosity, strong structured thinking and the ability to collaborate across creative, business and operations teams to take ideas from insight to execution.

Responsibilities:

1. Lead brand strategy, campaign architecture and narrative development for existing clients and new business pitches.
2. Conduct research on market dynamics, consumer behaviour and cultural trends to uncover actionable insights and strategic opportunities.
3. Build brand positioning, communication frameworks, audience personas and campaign direction documents.
4. Collaborate closely with the creative team to ensure ideas align with strategic direction and brand objectives.
5. Partner with business, production and operations teams to ensure strategic consistency through execution and on-ground delivery.
6. Develop pitch strategies, case narratives and presentation storylines for new business.
7. Evaluate campaign performance, derive insights and recommend strategic optimizations.

Skills:

1. Strong strategic intuition backed by analytical thinking.
2. Ability to simplify complexity and build compelling stories.
3. Sharp cultural awareness — tuned into platforms, trends and category shifts.
4. Collaborative working style with comfort in multidisciplinary environments.
5. Creative problem-solving ability with an equal focus on brand and business outcomes.