CRM Data Analyst

Job title: CRM Data Analyst

Location: Dubai, UAE

About the role

We are seeking an experienced CRM Data Analyst to drive customer analytics, segmentation, and scoring at scale. The role will leverage CRM systems, Customer Data Platforms (CDPs), and advanced analytics to deliver actionable insights that improve customer acquisition, engagement, retention, and lifetime value.

This position plays a critical role in translating customer data into measurable CRM impact, supporting personalization, omnichannel activation, and data‑driven decision‑making.

Key Responsibilities

Customer Analytics, Data & Scoring

• Build, maintain, and optimize customer data models, unified customer profiles, and segmentation frameworks using CRM systems and CDP tools.
• Integrate and harmonize customer data from multiple sources, ensuring data quality, consistency, and governance across platforms.
• Develop an...