CRM Data Campaign Manager

MKTalent is recruiting for a client based in Lisbon, a CRM Data Campaign Manager.

Main Responsibilities:

• Selecting customers or customer segments based on the marketing campaign briefing for targeted direct-to-customer(D2C) marketing and sales communications;
• Cooperate closely with Marketing Managers (campaign requestors) and other stakeholders on campaign development and implementation;
• Use of existing campaign management tools for workflow design, content, data integration and customer consent checking for Email, SMS and other means of D2C communications;
• Create, further develop and maintain SQL series, which are needed to run marketing campaigns,
• Prepare reliable and timely data selections and campaign execution along with quality control;
• Acquire understanding of complex data schemas of our Data Warehouse and learn over time where to get the needed data from;
• Support optimization and improvement of D2C ...