CRM Director

Craft:

Job Description:

CRM Director Marketing | London or Barcelona
King is looking to hire a CRM Director to lead the development of world-class lifecycle communications across one of our biggest franchises. This role plays a key part in driving engagement, retention and player value by shaping how we communicate with millions of players every day.
Your role within our Kingdom
The CRM Director role is designed to lead the strategy, planning and delivery of personalised, insight-led player communications across the full lifecycle. Working across Marketing, Product and Analytics, you will build CRM programmes that enhances the player experience, supports game and feature strategies, and drives sustainable business growth.
Your responsibilities:
● Lead the development of the CRM strategy and lifecycle roadmap, ensuring communications are timely, relevant and grounded in player insight
● Partner closely with Product and ...