CRM & E-Commerce Performance Analyst

Overview

Role Overview

Reporting to the Director, Customer Experience, the CRM and eComm Performance Analyst is a business-minded analytics leader who is comfortable operating in ambiguity, influencing cross-functional teams, and translating complex data into clear recommendations. Designs and leads insight methodologies that transform paid media, website analytics, and customer data into practical, actionable insights to support business decision-making.

The role focuses on converting fragmented customer and digital data into a unified, trusted decision framework that helps the team prioritize the right growth levers, optimize the end-to-end customer journey, and drive D2C growth.

As a strategic partner to the CRM and digital teams, the CRM and eComm Performance Analyst provides accurate reporting, meaningful analysis, and subject-matter expertise to guide improvements in campaign performance, acquisition efficiency, customer experience, and...