CRM Lead

What You'll Do
The CRM Lead is responsible for defining and executing the annual strategy for the newsletter channel, with the goal of maximizing customer acquisition, engagement and retention across the Sports Experts, Atmosphere, and Trio Hockey banners. Reporting to the Media and Go-To-Market Manager, this role serves as an internal expert and plays a key role in optimizing our customer database and journeys. This position requires a strong balance of technical and strategic skills, advanced analytical capabilities, and a deep understanding of the digital ecosystem. The CRM Lead will be a cornerstone in developing our CRM initiatives, enabling content personalization, driving growth and contributing to the company's business objectives.

• Define and implement the annual newsletter strategy, covering acquisition, segmentation, engagement, retention, and performance.
• Manage external partners, including the CRM platform provider and agency.
• Oversee bud...