CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager
Location:
Bangalore (On-site)
Experience:
3–6 years
About BhashSMS
BhashSMS powers 2,00,000+ SMEs with:
WhatsApp Business API
Bulk SMS
RCS Business Messaging
AI-driven Customer Engagement Platform
We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.
We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.
Role Summary
As the CRM & Lifecycle Manager, you will manage the entire lifecycle:
Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell
You will implement and manage:
CRM (Mautic)
Email, WhatsApp, SMS, RCS campaigns
Lifecycle funnels
Lead scoring & segmentation
Automated workflows
Your goal:
Reduce drop-offs
Increase L2P conversion
Improve onboarding
Increase repeat reve...