Crm & lifecycle marketing manager

CRM & Lifecycle Marketing Manager
Location:
Bangalore (On-site)
Experience:
3–6 years
About Bhash SMS
Bhash SMS powers 2,00,000+ SMEs with:
- Whats App Business API
- Bulk SMS
- RCS Business Messaging
- AI-driven Customer Engagement Platform
We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.
We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.
Role Summary
As the CRM & Lifecycle Manager, you will manage the entire lifecycle:
Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell
You will implement and manage:
- CRM (Mautic)
- Email, Whats App, SMS, RCS campaigns
- Lifecycle funnels
- Lead scoring & segmentation
- Automated workflows
Your goal:
Reduce drop-offs
Increase L2 P conversion
Improve onboarding<...