Job Description

Join our global team as a CRM Lifecycle Specialist – enhance engagement and boost LEGO® membership!

Leveraging data and insights, you'll craft personalized, impactful lifecycle programs that resonate with members at key moments.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Design and implement CRM lifecycle strategies to boost member engagement and retention.
• Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
• Segment audiences to deliver personalized, relevant messaging.
• Collaborate with the Membership & Personalisation team on broader strategies.
• Develop campaign briefs and partner with the CRM Hub for execution.
• Catalogue and manage CRM lifec...