Job Description

The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program. Reporting to the iLottery Marketing Manager, you will be responsible for developing and delivering data-driven engagement and retention campaigns across digital channels to improve player experience and drive business growth. This role serves as the primary owner of the iLottery loyalty program and digital communications strategy, coordinating planning, performance, and innovation. You will lead and mentor four Digital Coordinators who support day-to-day campaign execution, program operations, and QA.


This role is remote to start, but will transition to a hybrid schedule once our office location is established.

What You'll Do



  • Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retent...

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