CRM & Loyalty Sr Executive- F&B

About the Company

Our client is a leading local F&B brand owner that has successfully integrated a digital ecosystem into its retail operations. With a focus on modern lifestyle relevance, the company continues to invest in sophisticated marketing technology to enhance customer lifetime value and brand equity.

About the Role

This role focuses on driving user retention and engagement through the execution of loyalty marketing initiatives and personalized customer journeys. You will combine strategic thinking with hands-on execution to manage loyalty program operations and optimize CRM processes. It is an ideal position for a growth-oriented marketer who excels at using data to personalize the customer experience.

Key Responsibilities

• Design and implement CRM-driven loyalty campaigns, including app push notifications and email marketing (EDM).
• Manage day-to-day operations on Customer Data Platforms (CDP), focusing on segmentati...