CRM Manager

We are looking for an experienced CRM Manager to lead the planning, execution, and optimization of customer relationship management programs. This role will be responsible for driving customer engagement, loyalty, and sales growth through personalized campaigns, data-driven insights, and seamless omnichannel experiences.

You will work closely with internal teams and external partners while managing CRM campaigns end to end using Salesforce platforms.

Key Responsibilities

CRM Strategy & Campaign Planning

• Develop and manage the CRM roadmap and campaign calendar to support sales growth.
• Ensure all CRM campaigns are on-brand, targeted, and personalized.
• Collaborate with internal teams such as retail, customer service, and ecommerce to deliver a consistent customer experience across all channels.
• Identify and evaluate external partners to enhance customer benefits and program value.

CRM Campaign Execution

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