CRM Manager F/M (temporary)

At Lacoste we are proud of our heritage, and driven by passion, team spirit, and sense of belonging, we are constantly on the move to build the future. We are excited to invite you to undertake and leave your mark in our fast‑moving environment.

As a CRM Manager, you will be a vital contributor to our continued success and advancement. Your expertise and passion will play a key role in shaping the future of our Marketing Department and driving it to new heights.

• CRM Database Management & Customer Insights – Manage and continuously develop the CRM database, analyze and segment customer data (including VIP customers), and define actions to drive customer retention and revenue growth.
• CRM Campaign Strategy & Multichannel Execution – Plan, create, and execute targeted CRM campaigns across channels (email, newsletters, etc.), adapting global strategies locally in collaboration with Global HQ....