CRM Manager

Role Overview for CRM Manager:

We are looking for an experienced and data-driven CRM Manager to lead the end-to-end customer lifecycle strategy and execution. You will drive user retention, engagement, and monetization through scalable CRM initiatives across key verticals such as Puja, Chadhawa, and Astro. This role requires a strategic thinker with a hands-on attitude, strong analytical skills, and proven experience in managing CRM programs across channels and segments.

What will you do?

• Lead the CRM Lifecycle Strategy: Design and execute end-to-end CRM journeys — from onboarding to reactivation — across verticals like Puja, Chadhawa, and Astro.
• Build for Bharat Users: Craft communication that resonates with culturally rooted users across Tier 2/3+ cities, with language, tone, and timing that match local behavior and beliefs.
• Own CRM Channel Performance: Drive key metrics such as user activation, engag...