CRM Manager Latam

Our client, a company with international presence and expansion, is looking for a CRM Manager.
The individual will be responsible for process and data strategy and an excellent communicator developer with product marketing, county, and brand teams
Responsibilities:

• Create and implement retention CRM strategies toward decreasing churn and enhancing player engagement.
• Design and execute marketing campaigns within the customer lifecycle work closely with product managers to increase campaign ROI and report on user behaviour and the performance of promotions.
• Develop a comprehensive customer communication strategy for LATAM market and tailored to the brand/product/customer designed to achieve the business objective.
• Manage On-going segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
• Design and deliver local, personalized, and targeted customers on multiple chann...