CRM Manager

Let's start with the role

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

As a CRM Manager, you will:

• Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
• Take ownership of the CRM plan;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and social media;
• Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, providing stakeholders with updates on market insights, competitor i...