CRM Manager - Personalization

About the opportunity

Role Summary:

• User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI.
• Personalization: Create data backed strategies to personalize engagement through CRM channels and incentives to maximize ROI.
• Hypothesis formulation: Lead data driven hypothesis formulation and deep dives to continuously improve performance.
• Campaign Development: Manage engaging CRM campaigns across talabat’s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention.
• Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.
• Budget management: Own responsi...