CRM Manager - Personalization

User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI

Personalization: Create data backed strategies to personalize engagement through CRM channels and incentives to maximize ROI

Hypothesis formulation: Lead data driven hypothesis formulation and deep dives to continuously improve performance

Campaign Development: Manage engaging CRM campaigns across talabat’s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention

Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

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