CRM Manager

BettingJobs is working with an exciting online crypto-currency casino in their search for an experienced CRM Manager to join their team on a remote basis.

Key Responsibilities

• Develop and execute CRM strategies to improve player engagement, retention, and loyalty across all lifecycle stages.
• Build, optimise, and maintain automated multi-channel campaigns (email, SMS, push, in-app, etc.) using Customer.io.
• Segment players using behavioural, transactional, and predictive data to deliver personalised experiences.
• Plan and run promotions, bonuses, and retention initiatives tailored to crypto casino audiences.
• Monitor key CRM metrics (LTV, churn, reactivation, engagement rates), reporting regularly on performance and insights.
• Collaborate closely with Product, Marketing, and VIP to align CRM initiatives with player needs and business goals.
• Conduct A/B testi...