CRM Marketing Specialist

CRM Marketing Specialist – Fan Engagement Leading international sports organization seeking a CRM Marketing Specialist to drive fan engagement and connectivity across global audiences through strategic multi-channel campaigns. Managed end-to-end CRM lifecycle across email, SMS, and push channels, leveraging data insights and fan behavior analytics to develop targeted campaigns that increased audience growth and engagement metrics. Key Responsibilities & Achievements: Designed and executed personalized, large-scale CRM campaigns utilizing predictive modeling and machine learning to optimize fan engagement and conversion rates Owned complete campaign lifecycle including audience segmentation, QA processes, dynamic content development, and deployment across multiple channels Conducted A/B and multivariate testing to continuously improve engagement rates, conversion metrics, and fan lifetime value Optimized automated lifecycle campaigns (onboarding, reactivation) through data-driven analyt...