CRM MarTech Manager

We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

Responsibilities

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms...