CRM & Performance Reporting Manager

Overview

Role: CRM & Performance Reporting Manager (Dubai)

Grade: 7

Directorate: Marketing, Recruitment, Admissions & Communications (MRAC)

Reports to: Associate Regional Director, Prospect Experience & Global Admissions Hub

Overall Job Purpose:

The CRM and Performance Reporting Manager is a mission-critical MRAC role responsible for owning the University’s CRM platform, performance reporting, and admissions intelligence capability across the region. The role exists to ensure MRAC leaders, Recruitment, Admissions, Finance, and Senior Leadership have accurate, timely, decision-grade data to drive student recruitment, admissions performance, revenue optimisation, cost-of-acquisition (CoA) control, and strategic planning. This role acts as the single point of accountability for CRM enablement, executive reporting, analytics, and data governance across the prospect-to-enrolment lifecycle, ensuri...