CRM & Retention Lead

The CRM & Retention Lead owns the post-acquisition customer lifecycle on Shopify—driving repeat revenue, subscription penetration, LTV growth, and churn reduction through email, SMS, and onsite personalization. You build and optimize automated flows, campaigns, and segmentation to turn one-time buyers into loyal, high-value customers while aligning retention efforts with brand philosophy, scientific credibility, and performance goals.

This is a hands-on leadership role in a scaling DTC supplements brand: execute strategically today, evolve into building a small retention team as Shopify grows, and deliver compounding LTV uplift that makes acquisition more efficient and sustainable.

Lifecycle Strategy & Automation Ownership

• Full accountability for CRM strategy: design, build, test, and optimize automated flows (welcome, post-purchase, win-back, abandoned cart, subscription nurture, churn prevention...