CRM & Retention Manager

CRM & Retention Manager

Cpl Marketing are recruiting for an experienced CRM & Retention Manager for a Tech-Focused Gaming company on a permanent contract on a hybrid model in the Dublin office. You’ll set the direction and do the work—defining standards, prioritising what matters, and making smart trade-offs between impact, cost, and operational reality. This is a hands-on role where strategy turns into real, measurable outcomes.

*Industry experience is essential

Responsibilities:

·Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.

·Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.

·Own and evolve our customer segmentation - setting the framework and ensuring it’s applied consistently across retail and online.

·Work with venue managers - Get campaigns executed on the gr...