CRM Specialist

**The Role**
Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.
**You will**
- Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
- Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
- Track and measure progress through A/B testing to continuously optimize performance
- Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers
**Requirements**:
- 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
- Database management
- Use of analysis tools
- Knowledge in omnichannel platforms
- Good spelling
- Advanced English
- Data Driven, analytical mindset, creativity, teamwork, attention to ...