CRM Strategy Manager

Overview

As an Assistant CRM Strategy Manager, you will champion a modern approach to connected CRM experiences for brands, understanding consumer behaviour and context, and orchestrating strategic communications to define how brands connect to people in a digital world. You will work with the Associate Strategy Director to provide strategic guidance on key client initiatives and design CRM strategies that deliver meaningful experiences aligned to clients’ business objectives.

Responsibilities

Day-to-day, your role includes:

• Lead end-to-end CRM strategy, translating analytics and behavioral insights into high-impact CRM programs that align with core business KPIs.
• Develop omni-channel engagement strategies across email, mobile, web, social, and emerging touchpoints, ensuring seamless, insight-driven customer experiences.
• Craft strategic CRM briefs and thought leadership, turning data and cultural trends into innovative campai...