Job Description
About the role
- You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
- You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
- You will support the team with the technical set up of campaigns and user journeys in Salesforce Marketing Cloud.
- You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.
- You have 2-3 years experience working in Digital Marketing and CRM.
- You have experience working with Salesforce Marketing Cloud...
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