Customer & Consumer Insight by Leading Investment Industry

Roles and Responsibilities

Manager/Senior Manager – Customer and Consumer Insights (CMI Function)
Role Summary:
Are you in love with consumers, customers and their varied behavioural patterns they display while consuming a product or a service? Do you like connecting dots and developing sharp hypothesis? Are you intrigued by user behaviour, cultural trends and patterns and want to decode them in the context of your industry? If yes, this could be interesting for you.
As a key part of this team, you will be required to partner with the Product, Marketing and Brand teams to understand the product journey and bring to life insights that will create an impact to the users and well as the brand’s growth. You’ll work closely with the senior leadership to deliver timely and actionable insights, partner with agencies and manage project delivery and operations end to end. You’ll also have to look beyond the traditional methodologies the find critical answers, on time.
Tracks you will own:
Brand Tracks, Positioning and repositioning research
NPS and Brand Awareness tracks
Product innovation track
New market launches and measurement tracks
New track and Dispsticks to be initiated
Key Outcomes:
Understand the organizational structure and the business problems and independently
arrive at newer ways of gather insights and information from users or consumers.
Understand the interaction between our brands and users and arrive at newer (effective
ways) to identify insights
Manage existing workstreams independently, ensure timely project delivery, lead agency
partnerships and manage the teams to ensure we deliver on all insight deliverables
Have a proactive mindset - constantly looking for ways to deliver impactful insights, build
strong relationships with the experience units
Maximize individual and team performance and efficiency through effective people
management
Required Skills:
5- 8 years’ experience in consumer insights or strategic planning roles with a mix of
agency and Client side CMI responsibilities.
Mix of Qual & Quant Experience in research – both, more Qual preferred for better
contextualisation.
Mix of experience in Large research agencies like Kantar, Hansa or Nielsen and tech-
based companies/startups CMI function (good to have)
Ability to manage agencies (stakeholder interviews to write project briefs; agency
shortlisting process, reviewing research instruments and output]- % strategic qual or
quant and % regular skills; ability to read patterns
Proven ability to deliver on strategic projects (positioning research, brand comms,
segmentation research); ability to recognize and articulate the story
Natural curiosity, a can-do attitude and comfort with technology
Innovation: orientation to explore new, breakthrough solutions in the market research
space
Educational background:

Economics, Psychology or Statistics
Bachelors’ degree required- Masters’ Degree preferred