Job Description

JOB DESCRIPTION

Req ID:    

We are currently seeking a Customer Data Platform Admin to join our team in NOIDA, Uttar Pradesh (IN-UP), India (IN).

Keywords – “ Customer Data Platform” , “Customer Data Platform Administration”, " Martech", "Marketing Technology Platform", "Treasure Data', "Unica", “Admin”, “Administration”

Job Description – Senior Administrator (Customer Data Platform / Marketing Technology platform)

About the Role

We are seeking a Senior Administrator with strong experience in managing and administering Customer Data Platforms (any one listed below). Having exposure to integrated marketing platforms such as Treasure Data, Unica OR related Martech Technology platform administration . The ideal candidate will bring deep expertise in platform administration, user support, system integrations, and day-to-day operational tasks, ensuring that our marketing systems run seamlessly to support business goals.

This role requires both technical administration skills and a strong understanding of marketing workflows , enabling close collaboration with marketing, analytics, and IT teams.

Key Responsibilities

Platform Administration

  • Administer and maintain integrated marketing platforms.
  • Configure campaigns, workflows, and audience segmentation modules.
  • Manage platform upgrades, patches, and migrations.
  • Oversee user access management, license provisioning, and security controls.

    • Operational & Support Activities

  • Perform routine monitoring, health checks, and system performance tuning.
  • Troubleshoot incidents, resolve issues, and coordinate with vendor support as needed.
  • Setup Network Connectivity, SSO, LDAP configuration.
  • Maintain platform documentation, SOPs, and knowledge base for recurring tasks.
  • Ensure compliance with internal policies, data privacy, and security standards.

    • Integration & Collaboration

  • Work with cross-functional teams (Marketing, DataOps, IT, Analytics) to support end-to-end campaign execution.
  • Manage integrations with CRM, CDP, data lakes, and reporting tools.
  • Provide training and support to business users and stakeholders.

    • Continuous Improvement

  • Identify opportunities for automation and process standardization.
  • Recommend best practices for optimizing platform utilization.
  • Support new feature evaluation and adoption.

    • Qualifications & Skills

  • Experience on Treasure Data/ Unica would be a definite plus
  • Bachelor’s degree in Computer Science, Information Systems, or related field (Master’s preferred).
  • 5–8 years of experience in administering marketing automation and campaign management platforms .
  • Strong hands-on expertise with Treasure Data (experience with IBM Unica, Adobe Campaign, Salesforce Marketing Cloud, or similar is a plus).
  • Solid knowledge of SQL, data models, and APIs for integration and data troubleshooting.
  • Familiarity with ETL workflows, data lakes, and cloud platforms (AWS/Azure/GCP) .
  • Experience in admin tasks such as access management, patching, upgrades, and monitoring.
  • Strong problem-solving, analytical, and communication skills.
  • Ability to work independently and lead small projects or initiatives.

    • Have handson admin experience on any one of the below listed

    1. Salesforce CDP (formerly Data Cloud)
    A powerful CDP integrated with the Salesforce ecosystem, excellent for organizations already using Salesforce CRM and marketing clouds.
    2. Adobe Real-Time CDP
    Part of Adobe Experience Platform, strong in real-time data ingestion, unified profiles, segmentation, and personalized experiences across digital channels.
    3. Oracle CX Unity
    Enterprise-grade CDP bundled within the Oracle CX suite, strong for customer analytics, loyalty, and cross-channel orchestration.
    4. SAP Customer Data Platform
    Integrated with SAP’s broader ecosystem, focusing on real-time profiles and enterprise use cases, particularly in retail and manufacturing.

    Best-In-Class Independent CDPs
    5. Treasure Data
    A scalable CDP with strong data engineering foundations, ideal for complex enterprise data environments and unified customer views.
    6. Tealium Customer Data Platform
    Known for strong tag management, event streaming, and real-time profile capabilities across web, mobile, and IoT.
    7. Segment (Twilio Segment)
    A developer-friendly, widely adopted CDP with strong data capture and routing features, integrated with marketing, analytics, and support systems.
    8. BlueConic
    Focuses on marketer usability and real-time personalization with good integration capabilities.
    9. Exponea (Bloomreach Engagement)
    Combines CDP functionality with journey orchestration and strong e-commerce personalization.

    Other Notable CDPs
    Zaius (by Optimizely) – CDP with integrated analytics and lifecycle marketing tools.
    Lytics – AI-driven CDP with robust real-time segmentation.
    ActionIQ – Enterprise CDP focused on scalable analytics and personalization.
    Amperity – Strong in identity resolution and customer unification for large enterprises.
    RudderStack – CDP with an open-source core, focused on data engineers and developers.

    About NTT DATA

    NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at 

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