Job Description
Overview
Executive, Customer Data Platform (Technical / Marketing Automation)
Company: Senheng Electric (KL) Sdn Bhd
Location: Pandan Jaya / Kuala Lumpur (On-site)
Department: Customer Experience & CRM
Employment Type: Full-Time
About the Role
As an Executive in the Customer Data Platform (CDP) team, you will sit at the intersection of data, marketing automation, and customer experience. You will own the technical and operational execution of campaigns, govern CDP usage, and support organization-wide marketing decisions using data, BI tools, and code (Python/SQL). This role is ideal for someone who enjoys hands-on data work, building automation, experimenting (A/B tests), and optimising e-commerce journeys across email, app, and web.
Key Responsibilities
- Customer Data Platform Operations & Governance
- Govern the organisation’s CDP usage for marketin...
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