Job Description

Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.

Key Accountabilities :

Distribution Management

  • Trade management
  • Identify new markets/accounts and bring them under direct coverage on a regular basis
  • Ensure addition of speciality wholesalers
  • Ensure stores in route list are classified according to the correct RE (retail environment)
  • Ensure that DSR efforts are directed to reduce number of non-purchasers
  • Ensure optimum usage of activations to drive sales
  • Ensure sales call efficiency
  • Selling stories range selling, handling objections, etc.

In-store management

  • Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

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