Job Description
About the role
We are looking for a talented Customer Insight Analyst to support the Customer Insight Manager in delivering customer-led insight across the business.
You will use SQL (BigQuery), Looker dashboards, our Google Cloud data environment, and Bloomreach Engagement to provide clear reporting, insight, and customer segmentation that the business can rely on. You’ll partner closely with CRM, Digital, Marketing, and Trading teams to inform decisions that improve customer engagement and commercial performance.
Key Responsibilities
Analyse customer behaviour across store, web, app, and TV channels to identify trends, opportunities, and performance drivers.
Provide clear and actionable insight to support Trading, Marketing, CRM, Digital, and leadership teams.
Analyse CRM and marketing activity, including A/B test design, impact and engagement measurement, incrementality, lift, and clear re...
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