Job Description
Β The Opportunity:
The Customer Insights Manager is responsible for analyzing shopper, retailer and consumer data to evaluate the performance of Maple Leaf brands within a category for a specific retailer to understand what elements of the marketing mix (pricing, promotion, assortment, shelving, competition) are driving results. Additionally, this role is responsible for creating fact based stories that provide solutions for opportunities uncovered by their own periodic reviews, or reviews led by Finance or Customer Business Teams. From these insights, this role must then enable the Customer Business Team to engage the customer in implementing the recommendation. As a broader member of the Customer Business Team, this individual will be engaged in building relationships with key retailer contacts, where they will be viewed as a category expert, and will be integral to setting the course to deliver the overall business objectives.Any MLF team member ...
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