Job Description

We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products.

This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact.

The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences.

Key Responsibilities:

Lifecycle Strategy & Design

  • Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactiv...

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