Job Description

Responsibilities:


• Develop and execute CRM strategies to improve customer retention, loyalty and revenue growth.

• Identify opportunities to improve customer experiences and engage customers across different touch points by understanding their needs and behaviours.

• Manage customer data, build customer segments based on data, behaviour and demographics.

• Plan and execute Omni-Channel campaign strategy, tactics and delivery of communication plan - Email, SMS, Whatsapp and Notification

• Develop customer journeys that guide customers through the sales funnel and post-purchase experiences.

• Collaborate with cross-functional teams to ensure consistent messaging and experiences across all touch points.

• Measure and analyse CRM performance by tracking key metrics such as customer retention, CLV, and revenue growth, and make data-driven decisions to improve performance.

• Use data and analytics to understand us...

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