Job Description
Responsibilities:
• Develop and execute CRM strategies to improve customer retention, loyalty and revenue growth.
• Identify opportunities to improve customer experiences and engage customers across different touch points by understanding their needs and behaviours.
• Manage customer data, build customer segments based on data, behaviour and demographics.
• Plan and execute Omni-Channel campaign strategy, tactics and delivery of communication plan - Email, SMS, Whatsapp and Notification
• Develop customer journeys that guide customers through the sales funnel and post-purchase experiences.
• Collaborate with cross-functional teams to ensure consistent messaging and experiences across all touch points.
• Measure and analyse CRM performance by tracking key metrics such as customer retention, CLV, and revenue growth, and make data-driven decisions to improve performance.
• Use data and analytics to understand us...
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