Customer Relationship Management Analyst

Key Responsibilities

• Engage with Senior BA, business stakeholders to gather, analyses, and document requirements for CRM.
• Translate business requirements into Functional Specifications (FSD), User Stories, Data dictionaries and Process Flows (AS-IS/TO-BE).
• Support impact assessments, feasibility studies, and solution design discussions.
• Work closely with CRM architecture team, data team, development team to design workflows, data mappings, and integration requirements.
• Collaborate with architects/developers for API definitions, payload validation, integration behaviour, data translations and error handling.
• Collaborate with Data Analyst in performing data analysis using SQL for validation, reporting, and troubleshooting.
• Define UAT test scenarios, coordinate UAT execution, and manage defect tracking and closure.
• Ensure all functional and non-functional requirements are met before go-live.
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