Job Description
Responsibilities:
- Develop and execute CRM strategies to improve customer retention, loyalty and revenue growth.
- Identify opportunities to improve customer experiences and engage customers across different touch points by understanding their needs and behaviours.
- Manage customer data, build customer segments based on data, behaviour and demographics.
- Plan and execute Omni-Channel campaign strategy, tactics and delivery of communication plan - Email, SMS, Whatsapp and Notification
- Develop customer journeys that guide customers through the sales funnel and post-purchase experiences.
- Collaborate with cross-functional teams to ensure consistent messaging and experiences across all touch points.
- Measure and analyse CRM performance by tracking key metrics such as customer retention, CLV, and revenue growth, and make data-driven decisions to improve performance.
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