Customer Relationship Management Manager

We are currently seeking a CRM Marketing Manager on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.

Responsibilities

• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with ...